The swot analysis for british airways is given below. British airways ba or the group is the uks largest international scheduled airline and one of the worlds leading global premium airlines. British airways report contains the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, value chain analysis and mckinsey 7s model on british airways. Ba is substantially separated from their closest competitor easy jet, who in the same year generated revenue of. A business analysis of british airways plc, an international airline, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. The swot tows analysis of qatar airways is a structure to evaluate the internal and external factors that influence the companys micro and macro environment. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. Weakness in the swot analysis of american airlines. Introduction the notion of business environmental analysis refers to an empirical study concerning the strategic measures and practices that leverage organisations to gain sustainable position irrespective of their business location. Swot analysis of south african airways by sayed arif in. Critical analysis of the carrolls fourpart model of csr in british airways essay pages. Moreover, the report contains analyses of british airways business strategy, leadership and organizational structure and. Swot analysis of british airways british airways swot.
Nov 12, 2018 british airways, 2009, iberia, 2009 3. Initially, the discussion is done on the basic airlines business showing the importance of the industry, and british airways ba. The swot analysis of british airways makes some critical points with regards to its placement as well as the threat of government regulations on ba. British airways a swot and pestle analysis the impact of. Strategic and swot analysis of british airways the writepass. Europes leading independent regional airline stalls again flybe is europe s largest independent regional airline, the uk s biggest airline in the domestic regional market i. Swot analysis of easyjet airline company limited business. After an extensive study on pertinent issues on british airways, the report brought to book strategic commercial challenges facing the ba company particularly after profits started plummeting after 11 september attacks. It has built a reliable distribution network that can reach the majority of its potential. It is vital to improve the people process so that the brand image is rebuilt and more confidence is built in the stakeholders. Unit 1 business environment business environment analysis of british airways student. The swot analysis is a convenient technique to interpret the strength, weakness, opportunity, and threats and their repercussions on the current business model of qatar airways group. British airways plc and many other subsidiaries companies make the whole british airways group. The various analysis has shown that british airways is been criticised for the poor baggage handling, delay in the schedules and negative handling of the employees bbc, 2010a.
On 23rd january 2009 the uk was officially declared to be in recession. British airways parent company international airlines. British airways is uks largest international scheduled airline in terms of fleet size es with an operating profit of. To understand bas business model in detail, first a swot analysis with a pestle analysis is. British airways a swot and pestle analysis the impact of europe 2020 policy. A wide variety of planes provide the flexibility of matching the load capacity with the area of demand. Swot analysis of british airways assignment research writer. British airways financial analysis 412 words 123 help me. American airlines is the founding member of the oneworld alliance. Analysis of the macro and micro environment at british. Swot analysis strengths, weaknesses opportunities and threats of british airways ba, the flag carrier and the largest airline in the united.
Free essays on swot and pest analysis on british airways. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. British airways is considered as one of the largest international. By analyzing the value chain of the company, it has been identified that company has achieved competitive advantages in many aspect. British airways parent company international airlines group. This is a research report on swot analysis of south african airways uploaded by sayed arif in category. British airways swot analysis top british airways competitors. Thus, enabling the company to overcome any supply chain bottlenecks.
Pestle and swot analysis of british airways 20162017 123writing. Current commercial challenges facing british airways. The company has a strong alliance base with various international alliances. It deals in domestic and international carriage of freight and mail as well as ancillary services. British airways ba is the flag carrier in the united kingdom and the largest airline by fleet size. Swot analysis of american airlines american airlines swot. Weakness of british airways internal strategic factors. But with the survival plan initiated by john king, the chairman in 1981.
Severe competition from middle eastern airlines opportunities threats 1. A business analysis of british airways plc, an international airline headquartered in harmondsworth, england and part of the international airlines group iag, is provided, focusing on the strengths, weaknesses, opportunities and threats swot faced by the company. American airlines is dependent on a limited number of aircraft and aircraft engines and parts suppliers. It is a global airline well known for its low year round fares and extensive global route network. It is a global airline well known for its low year round fares and. The external audit will scrutinize the pest factors of the general business environment. Strong backing of uk govt makes british airways a strong player 2. The acronym stands for strength, weaknesses opportunities and threats. This swot analysis provides an overview of easyjet, a leading provider of lowbudget, no frills air travel that services regional and some international airports throughout the uk as well as many cities in europe. Internal and external environment of british airways.
British airlines a british airway was the worst rated airlines in 1981 and was called very troubled airlines with severe losses, bad quality, overstaffed and very near to bankruptcy. It aims to explore the strengths and the weaknesses of british airways. Strategic and swot analysis of british airways the. Waterside that is close to its major hub at london heathrow airport is the headquarters of ba. This makes american airlines vulnerable to any mechanical problems, design defects and inadequate performance. British airways has a substantial brand presence and excellent global presence 4.
It also aims to examine the opportunities and the threats facing the airline. This is a detailed swot analysis of british airways ba. British airways british airways is the largest international scheduled airline in the uk. British airways overview full service global airline, offering yearround low fares flag carrier airline of the united kingdom founded in 1924 as imperial airways, and operated under that name until 1935 1939, the airline was nationalized to form the british overseas airways corporation boac 1972, boac and bea were combined under the british airways board. Currently, british airwaysba covers more than 550 destinations. British airways swot analysis weaknesses declining profitability unfunded employee post retirement benefits sluggish revenue growth from key geographic region threats rising aviation fuel prices increasing competition from low cost airlines weak economic outlook for the us and eurozone source. The report contains a detailed swot analysis, information on the companys key employees, key competitors and major products and services. Flybe is europes largest independent regional airline, the uks biggest airline in the domestic regional market i. British airways is considered as one of the largest international airlines of united kingdom. British airways is one of the top airlines in the world. According to the data of the year 200809, more than 34 million passengers have travelled through british airways. A swot analysis is a tool which is used for auditing the organisation ba and its environment and enables decision making for all sorts of situations in a business or organisation. Established in 1974, it is headquartered at waterside, uk and operates mainly from the london heathrow airport and gatwick airport. British airways stays in the top of the competitors and continually providing the standard services that a firstrate air passage can provide.
Founded on 31st march 1974 after the merger of two nationalized airline companies and two regional airlines, british airways is the largest airline in the world in terms of number of. The company was founded in 1919, and has continued to grow and expand since privatisation in 1987, until the global recession hit in 2008. Currently, british airways ba covers more than 550 destinations. While qatar airways stated that its operations have been largely unaffected by the diplomatic crisis, this political decision forced qatar airways to suspend its flights to saudi arabia, the uae, bahrain, egypt and the maldives these countries airspace is also off limit for all aircraft registered in qatar that required qatar airways to. British airways flies to more than 400 destinations worldwide and its parent company international airline group iag also owns iberia, vueling and aer lingus airlines. Marketing management section of our research repository. British airways swot analysis, sample of business plans. In british airways swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Strengths variety of planes us airways owns a variety of planes.
Not only it has a long history but also a very progressive outlook and healthy bottomline. The swot analysis of british airways makes some critical points with regards to its placement as well as the threat of government regulations. The report contains a detailed swot analysis, information on the companys key employees. Jet airways swot analysis essay example graduateway.
Ba had to face many threats from competition besides the security threats like after the incidence of 911 terrorist attack, as its been considered as amongst the world most profit making airlines so for them to lead the industry the competition becomes more stiff for that they not only have to face. The strengths of ba are its brand image, alliances, its size and stability and its sole access to lhr terminal 5. Strategic analysis of british airways and iberia readessay. Although the lowcost airline model has been quite popular in recent years, gaining market share from the legacy airlines throughout. As ba and iberia have been merged under the holding company of international airlines group, this consolidation will mark the most of the future success of both of the companies in the era of consolidation and unprecedented threats from lowcost nofrill airlines. But with the survival plan initiated by john king, the chairman in 1981 changed the image and turned failure into success. Read a detailed swot analysis of british airways for 2020 highlighting the leading strengths, weaknesses, opportunities and threats of the uk. Its engagement with its stakeholders is reliable and longstanding. British airways is the flag carrier airline of the uk, headquartered in. Requires subscription or fee pdf published 20190710 issue 2019. British airways, swot, stp, brand, analysis, competition, tagline, usp created date. The internal environment analysis of the company sheds light on the fact that british airways is in an advantageous position. The weakness are its reliability and trust aspect, laggards in terms of innovation and change and its employee management. This may adversely affect the companys overall top line growth.
British airways overview full service global airline, offering yearround low fares flag carrier airline of the united kingdom founded in 1924 as imperial airways, and operated under that name until 1935 1939, the airline was nationalized to form the british overseas airways corporation boac 1972, boac and bea were combined under the british airways. It is followed by the discussion of some of the risks associated with the wrong strategic decision in airline industry. However, it struggles to make a sustainable level of profit. Thanks to the extensive scope of its operations, the business benefits from the economies of scale to a great extent. Swot analysis of british airways 2272 words 10 pages. Assessing the business strategies of british airways, the use of swot analysis can be quite helpful for understanding the strengths, weaknesses, opportunities and threats associated with the company. Weakness are the areas where british airways can improve upon. Swot analysis is used as tool to clarify the difference between the both the. The variety of aircrafts allow for more flexibility, versatility, mobility in passenger load options, and operating costs. The tool was originated by albert s humprey in 1960. Established in 1974, it is headquartered at waterside, uk and operates. Here is the swot analysis of american airlines group inc which is an airline holding company offering domestic and global long haul flight services. Strengths british airways are currently the uk airline market leaders, with revenue at the end of 2009 reaching. British airways swot analysis matrix step by step weighted swot.
386 1163 1342 673 1311 850 1369 919 1352 934 268 446 1406 901 87 1228 531 488 1088 1387 432 909 1335 650 1349 1273 1374 236 702 1449 1023 1420 696 630 665 1221 447 1206 1285 486 1414 626 836 475 86 582